History of beauty contests

Choosing symbolic kings and queens for May Day and other festivities is an ancient custom in Europe in which beautiful young women symbolize their nation's virtues and other abstract ideas. The first modern American pageant was staged by P. T. Barnum in 1854, but his beauty contest was closed down by public protest—he previously held dog, baby, and bird beauty contests. He substituted daguerreotypes for judging, a practice quickly adopted by newspapers. Newspapers held photo beauty contests for many decades: In 1880, the first “Bathing Beauty Pageant" took place as part of a summer festival to promote business in Rehoboth Beach, Delaware. Contests became a regular part of summer beach life, with the most elaborate contest taking place in Atlantic City, New Jersey, where the “Fall Frolic” attracted women from many cities and towns.